The Idea Factory

Founders often fail because they build something nobody wants. The Idea Factory is designed to flip the script by starting with market friction.

How it finds Opportunities

MVPurr uses a proprietary "Seed Engine" to surface two types of opportunities:

Clone & Pivot

Takes proven business models (like Uber or Slack) and identifies underserved "long-tail" niches where they could thrive.

The Problem Feed

Aggregates real complaints and friction points from social platforms like Reddit and Twitter, translating them into project briefs.

AI Regeneration

Every time you hit the AI Regenerate button, the factory uses high-entropy generation to ensure you aren't seeing the same generic ideas as everyone else. It explores obscure industries like AgTech, BioInformatics, and GovTech.

Hatching a Seed

When you "Hatch" an idea, MVPurr doesn't just create an empty folder. It pre-populates the project with:

  • A primary Value Proposition
  • Initial target audience breakdown
  • Technical complexity estimation